Clint's Web Marketing Blog

Many times while speaking with a new client, they ask me how they will know how well their website performing. To completely understand how successful your online marketing strategy is, you must track everything you do. At Page 1 we use many tracking systems, but the one that seems to be overlooked by many practices is call tracking. Recently, I have found that prospects are calling practices just as often as they are emailing them. By placing a unique 800 number on each of the marketing efforts you are running, you will be able to tell whether the caller found you through your website, a print advertisement, etc. You can even specify the caller’s exact source from the web, i.e. Google natural listings vs. Pay-Per-Click. Armed with this knowledge, you can cut the fat from your marketing efforts and maximize ROI. All phone tracking numbers work with your present office number.

By tracking both online and offline ads, you can easily evaluate ALL of your marketing efforts to see which are performing best. Call tracking has become an increasingly valuable tool for any Internet Marketing strategy. Call tracking can save you time by capturing important caller information such as name, location and phone number. This will further develop your Internet Marketing strategy.

Please feel free to contact me if you have any questions regarding your marketing efforts.