One of the biggest problems we’ve seen with
Twitter is users impersonating public figures and businesses. In response, Twitter is beta testing with a new feature:
Verified Accounts. This feature is currently only available for individuals, but I’m sure that if all goes well, businesses will be close behind.
Twitter will be starting with public figures that struggle with identity theft the most (e.g. movie stars and athletes), but soon will likely offer the option to other users who need protection. So while celebrities and public officials may be first in line, legal and medical professionals may not be too far behind.
If you are struggling with impersonation problems, but do not yet qualify for a verified account, be sure to report your problem to Twitter - they are generally good about pulling fake accounts.
How can you tell if an account has been verified? A badge will be above the user's name, location, and bio.
Click here to check out an example.Follow us on Twitter:

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