Clint's Web Marketing Blog

Recently, one of my favorite co-workers (who also happens to be Page 1’s in-house social media marketer) brought a new Twitter platform to my attention. CoTweet is yet another third-party Twitter tool, but focuses mostly on companies that have multiple people contributing to their Twitter account (or accounts).

CoTweet allows account administrators to assign tasks to colleagues for follow up and distributes the responsibility for keeping the profile(s) up to date. It is easy to use, too. Like all platforms, it takes adjusting to, but after playing on the platform for a little while, you will realize that it is very user friendly.

Another great aspect of the service is that you can see which user posted what tweets, so you can hold your employees accountable for lack of participation, inappropriate messages, and so on. You can also track your URL clicks by integrating with your bit.ly account. You can schedule tweets for later dates and post one tweet to multiple accounts, allowing you to spend less time on Twitter.

Overall, I highly recommend CoTweet for any company that uses Twitter. It is easy to use, effective, and manageable.