Clint's Web Marketing Blog

With Facebook and Twitter catching so much attention, many practices have been over-looking LinkedIn. LinkedIn is the top social networking site for professionals that should not be ignored. It is a valuable tool for all professionals, even doctors and lawyers. Spend a little bit of time every week connecting with other LinkedIn users and updating your profile.

LinkedIn is especially good for strengthening your online presence, both individually and for your practice. You can use it for managing your reputation, link building, and even for generating leads.

There are numerous ways that you can utilize the networking service. By contributing to discussion groups, you can establish yourself as an expert in your industry. There are thousands of groups, but if you are struggling to find a good one, shoot me a message and I’ll help. You can also show off all of your impressive credentials publicly or post links to your blog or website on your public profile to help drive traffic your way. Or, invite your connections to write recommendations for you, (and try to return the favor). LinkedIn can be a great place for testimonials.

Your profile on LinkedIn demonstrates that you are up-to-date and happy to expose your credentials. People will appreciate your transparency.